-Research and Markets: Online Group Buying Market in India 2010.

M2 PRESSWIRE-January 7, 2011-: -Research and Markets: Online Group Buying Market in India 2010(C)1994-2011 M2 COMMUNICATIONS

RDATE:07012011

Dublin - Research and Markets

(http://www.researchandmarkets.com/research/b46659/online_group_buyin) has announced the addition of the "Online Group Buying Market in India 2010" report to their offering.

The online group buying market in India is steadily growing due to increasing purchases on the internet becoming more acceptable to a large array of consumers. Increase in Internet usage coupled with the rise in discretionary spending among the middle class will translate into a large profitable market. New and existing players have been capitalizing on the opportunity by adopting various business models towards edging out their competitors. The market has also attracted investments from private equity players who realize the potential in this market.

The report provides a brief overview of the online group buying market and highlights the various business models adopted by players. This is followed by an analysis of the drivers which explains growth factors such as proliferation of internet and extensive use by young population, growing middle-class and increasing discretionary spending, increasing popularity of social networking websites in India and marketing & lead generation platform for local service providers. The key challenges identified include poor online payment gateways and rigid consumer perception. The major trends analyzed include introduction of innovative payment options, launch of a group buying tracker portal, deals offered in high value segments, group buying moves to television and entry into international markets. It also includes information regarding the major PE investments in the market.

The competition section offers an overview of the competitive landscape in the market and includes the performance of players based on the traction they have received daily. A snapshot of the players in the market includes information regarding their coverage, offerings, expansion plans, financials and traffic providing an insight into the existing scenario.

The social media analysis provides an insight into the services offered by the top 3 players based on market perception. The information regarding these players has been collated via a study of the top social media platforms in order to indicate consumer sentiments towards the brand.

Key Topics Covered:

- Page 1: Executive Summary

Market Overview

- Page 2: Introduction to Group Buying

- Page 3: Business Models

Drivers and Challenges

- Page 4: Summary

- Page 5-8: Drivers

- Page 9: Challenges

Trends

- Page 10: Summary

- Page 11-13: Trends

Investments

- Page 14: PE Investments

Competition

- Page 15: Overview and Performance of Players (based on daily visitors)

- Page 16-25: Major Players Overview, Online Traffic Statistics (traffic rank in India, daily pageviews, daily visitors, time spent on website (minutes))

- Page 26: Other players

Social Media Analysis

- Page 27: Methodology

- Page 28-30: Social Media Monitoring Analysis

For more information visit http://www.researchandmarkets.com/research/b46659/online_group_buyin

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