Sabrina Parsons age: 37.(BC 20 Under 40)(Company overview)

Byline: blue chip

Education: Bachelor's degree in history, with minors in Latin American studies and education, Princeton University.

Professional accomplishments: Since 2007 has led a multimillion dollar company, growing it from 25 employees to 45 and achieving revenue growth in fiscal years in 2009 and 2010; previously founded a software distribution company in the United Kingdom and a consulting firm for Internet start-ups.

Impact on the community: Co-chairwoman of the 2010 Willamette Angels Conference, which connects young businesses with angel and venture investors. Founding member of the advisory board of the Smart-Ups entrepreneurial group. A member of the board of the Eugene Area Chamber of Commerce and the chamber's entrepreneurial advisory board. Member of the selection committee for the Eugene School District superintendent search. A member of the Edison School Parent Council, for which she designed and donated a website and e-mail marketing system.

Motivation: "I've always been a very focused, motivated person. My children definitely motivate me to be involved in the community that we live in. I want to be a part of the leadership that keeps Eugene a desirable and beautiful place to live. And on the business side, I'm somebody who's motivated by success. I like to be involved in things, and I like to be successful, so I work hard at it."

Secret life: "I love to travel, and I love to make travel arrangements. I often say in my next life I'll start a travel-related company that helps families plan appropriate trips." Parsons and her husband visited Istanbul and Bulgaria with their eldest son when he was 14 months old.

Family: Husband, Noah; sons Timmy, 6; Leo, 4, and Sammy, 1.

Nominated by: Tim Berry, founder of Palo Alto Software.

Why she is a rising star: "Sabrina is a successful CEO, community leader and mother of three boys. She's co-author of the 2008 book '3 Weeks to Startup,' published by Entrepreneur Press. She's a thought leader who has been featured in USA Today, Woman Entrepreneur, The Washington Post, and other publications, as an exemplary working mother and business success."

- Sherri Buri McDonald, blue chip